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NavBharat Times (NBT), Hindi daily from BCCL, is set to launch its Gurgaon edition on 1st August 2010। Gurgaon is already serviced by NBT’s Delhi edition, the new edition aims to target a new set of young and aspiring local readers। Priced at Rs 2।50, this edition will consist of eight hyper local pages apart from the regular national, international and sports pages। A new bureau has been set up in Gurgaon, however, newspaper will be printed in the Sahibabad printing division of the NBT।
Speaking on this development, Aman Nayyar, Brand Manager, NBT said, “In the larger homes of the NCR readers tend to buy two newspapers - Hindi and English. We are looking at that dual reader TG wherein other Hindi newspaper available in Gurgaon market target only Hindi household families.”
Nayyar did not disclose numbers of initial print run of the newspaper however he said we will try to acquire the top slot targeting larger segment of readers. “All pages of the newspaper will be coloured,” he added.
Prior to this Hindustan Times had also launched its Gurgaon edition. When asked why NCR is creating buzz for newspaper industry? Nayyar replied that NCR is not only a rich market for newspapers even for consumer goods also it’s a bigger market. And if one want bigger share of profit he needs to target these markets. “We are looking at two set of advertisers. First the local retail advertisers and retail education property and second is national advertisers who see Delhi-NCR as a whole market,” asserted Nayyar. He also noted that they are targeting SSC-A, B group age ranging from 18 to 40 years.
In another development NBT is going to re-launch its Noida, Ghaziabad and Faridabad editions on August 1, 2010। Now, more local pages are being added to already existing editions in these cities. Each of these editions will have 8 local news pages. Nayyar explained that However NBT was launched in these markets few years back but the local offering they could not provide to readers and that will be provided now with local news focussed editions. “We had cut down our budget during recession period and it had impacted these editions at that point of time,” he said.
Speaking on this development, Aman Nayyar, Brand Manager, NBT said, “In the larger homes of the NCR readers tend to buy two newspapers - Hindi and English. We are looking at that dual reader TG wherein other Hindi newspaper available in Gurgaon market target only Hindi household families.”
Nayyar did not disclose numbers of initial print run of the newspaper however he said we will try to acquire the top slot targeting larger segment of readers. “All pages of the newspaper will be coloured,” he added.
Prior to this Hindustan Times had also launched its Gurgaon edition. When asked why NCR is creating buzz for newspaper industry? Nayyar replied that NCR is not only a rich market for newspapers even for consumer goods also it’s a bigger market. And if one want bigger share of profit he needs to target these markets. “We are looking at two set of advertisers. First the local retail advertisers and retail education property and second is national advertisers who see Delhi-NCR as a whole market,” asserted Nayyar. He also noted that they are targeting SSC-A, B group age ranging from 18 to 40 years.
In another development NBT is going to re-launch its Noida, Ghaziabad and Faridabad editions on August 1, 2010। Now, more local pages are being added to already existing editions in these cities. Each of these editions will have 8 local news pages. Nayyar explained that However NBT was launched in these markets few years back but the local offering they could not provide to readers and that will be provided now with local news focussed editions. “We had cut down our budget during recession period and it had impacted these editions at that point of time,” he said.
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